Structure Matters: Making Your Content Scannable and Impactful
Here's a hard truth: most people don't read your content word for word.
They scan.
I learned this the hard way when I wrote a 3000-word post with no subheadings.
The bounce rate was higher than my college GPA (which, let's be honest, wasn't that high to begin with).
Now, I structure my content for maximum impact and readability.
Tips for creating scannable content:
- Use clear, descriptive headings and subheadings
- Keep paragraphs short (3-4 sentences max)
- Use bullet points or numbered lists for key information
- Include a clear call-to-action at the end