The Art of the Story Arc: Keeping Your Audience Hooked

Here's a little screenwriting trick I've adapted for coaching content: the story arc.

Every good story has a beginning (the problem), a middle (the struggle), and an end (the solution).

When I'm writing a longer piece, I try to weave this arc throughout.

I might start with a personal anecdote about a challenge, then move into the meat of the content (the struggle and the lessons learned), and end with a success story that ties it all together.

Elements of a compelling story arc:

Hook your reader with a relatable problem or intriguing question

Build tension by exploring challenges or obstacles

Provide insights, strategies, or turning points

Conclude with a resolution or call-to-action

Remember, at the end of the day, we're all hardwired for stories.

It's how we make sense of the world.

So don't just tell your audience what to do - show them through stories.

Trust me, your coaching content will be all the better for it!