The Case for Case Studies: Blending Data and Drama

Now, if you really want to flex your authority muscles, case studies are where it's at.

But don't let the term scare you - a case study is just a more detailed, data-backed success story.

I once did a case study on a team leadership program I ran.

I included hard data - like how productivity increased by 27% - but I also wove in personal experiences.

I talked about the challenges we faced, the breakthrough moments, even a funny incident involving a trust fall gone wrong (pro tip: always check for slippery floors).

Components of an effective case study:

Provide context: industry, company size, initial challenges

Detail your coaching process and key interventions

Include both quantitative and qualitative results

Offer key takeaways or lessons learned