The Main Course: Long-form Blog Posts and Articles
Long-form content is like the Thanksgiving turkey of your content strategy - it's the centerpiece that everything else revolves around.
But let me tell you, my first attempt at a long-form post was about as dry as overcooked turkey!
I've since learned that long-form doesn't mean boring.
My most successful post was a 3,000-word guide on overcoming self-doubt.
I broke it down into digestible sections, used plenty of subheadings, and peppered it with personal anecdotes.
Tips for creating engaging long-form content:
- Break content into digestible sections with clear subheadings
- Use a mix of text, images, and possibly videos to maintain interest
- Include personal stories and case studies to illustrate points
- Provide actionable steps or takeaways throughout the piece