The Secret Sauce: Thought Leadership Pieces
Ah, thought leadership.
When I first heard this term, I thought, "Who am I to be a thought leader?" Imposter syndrome, anyone?
But here's the thing - if you have unique insights or a fresh perspective, you can be a thought leader.
My breakthrough came when I wrote a piece challenging a popular coaching technique.
I was terrified to publish it, but it ended up sparking a great discussion in my industry.
Elements of strong thought leadership content:
- Present a unique perspective or approach to a common problem
- Back up your ideas with data, research, or extensive experience
- Anticipate and address potential counterarguments
- Offer actionable insights that readers can apply