Vulnerability: The Secret Weapon of Authority Writing

Okay, this one scared the heck out of me at first.

Being vulnerable? In my professional writing? Yikes!

But let me tell you, it's been a game-changer.

I wrote a post once about dealing with imposter syndrome as a coach.

I shared how, even after years of success, I still sometimes feel like a fraud.

I was terrified to publish it.

What if people thought I was incompetent?

Instead, the response was overwhelming.

Coaches and clients alike reached out to thank me for my honesty.

Ways to incorporate vulnerability in your writing: