Words that Wow: The Power of Persuasive Language

Let's talk about power words, baby!
These are words that pack an emotional punch and can make your writing more compelling.
But use them wisely - too many and you'll sound like a cheesy infomercial.
I once went overboard and used the word "revolutionary" three times in one paragraph.
My editor (okay, it was my brutally honest best friend) said it sounded like I was selling snake oil, not coaching services.
Strategies for using persuasive language:
  • Use power words strategically (e.g., "transformative" instead of "good")
  • Appeal to emotions as well as logic
  • Use active voice to make your writing more dynamic
  • Craft compelling calls-to-action